Dr Siddharth Shah is not your average math nerd. With a PhD in algorithm development and a penchant for bad one-liners ("Dont Drink and Derive; Alcohol and Algebra dont mix"), he has the unique ability to look at business numbers, and communicate them to a non-technical audience very effectively. Sid's role at Efficient Frontier covers a gamut of areas including analytics, account development, business strategy and marketing . When he is not working with business models (which he finds more beautiful than super-models), he can be found hanging off cliffs in some of California’s National parks.