What benefits does social marketing provide to businesses’ brand awareness and revenue?
While many discussions on social media cover concepts and strategies for success, very few of them actually provide insights backed by hard evidence to corroborate their hypotheses. Dr. Sid Shah, Director of Business Analytics at Efficient Frontier (now part of Adobe) will bridge this gap by outlining a more developed approach to truly measuring ROI in social while providing real numbers and metrics from actual campaigns.
Date:
Tuesday, February 28, 2012
Time:
9:00 A.M. PST / 5:00 P.M. GMT
Speaker:
Dr. Sid Shah, Director of Business Analytics – Adobe Systems
Read Bio
Follow Us:
@efrontier / @contextoptional
#SocialROI
Comments