One Platform. Maximum Lift.
Manage and optimize your Search, Display & Facebook campaigns with the Efficient Frontier platform
Contact us US: +1 877.273.6669 / UK: +44 (0) 207 908 6280
Maximum advertising performance and returns. It’s what we’ve been delivering for the world’s largest advertisers since 2002. We built the first unified performance management platform that optimizes across key digital marketing channels including Search, Display, and Facebook. With over $1 billion advertising spend under management globally, our expertise is unparalleled. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets.
Adobe solutions are central to how digital marketing and advertising are created, managed, executed, measured and optimized. Our focus on market leadership in the digital marketing space has driven some dramatic changes at Adobe including the recent acquisition of Efficient Frontier, a leader in multi-channel and auction-based digital advertising optimization across search, display and social media.
This quarter, we saw some interesting and some expected trends. Search spend significantly increased, particularly among retailers, with the holiday season dominating the quarter. In social, Facebook spend share reached 2.7% of biddable online advertising spend in Q4. Increases in social spend are coming from new ad budgets rather than subtracting from existing search or display budgets, demonstrating the growth and importance to digital marketers of search, display and social throughout 2011.
Global Q4 2011 Digital Marketing Performance Report
Don't miss our own @searchbeest at #seslondon today. Speaking on PPC Campaign Architecture and Social Media Ads.
Join us & @drsidshah for our Webinar "Social ROI: Measuring the Value of Social Media". 2/28 at 9:00AM PST. Register at http://t.co/k8snL5IR
Adobe pushes consolidated approach following Efficient Frontier acquisition from @LucyTesseras at @newmediaage http://t.co/Klcai9Tf
Going to #SXSW this year? Submit a question for our Social #RolePlaying : Brands and Publishers panel on 3/12 at 12:30. http://t.co/BhTbZiEa
Why Google Plus matters for your search strategy http://t.co/iqpOp2Eo
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Efficient Frontier has been acquired by Adobe Read the release >> Acquisition FAQ >> |
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US: 1 877 273 6669
UK: 44 (0) 20 7908 6200
