One Platform. Maximum Lift.
Manage and optimize your Search, Display & Facebook campaigns with the Efficient Frontier platform
Contact us US: +1 877.273.6669 / UK: +44 (0) 207 908 6280
Maximum advertising performance and returns. It’s what we’ve been delivering for the world’s largest advertisers since 2002. We built the first unified performance management platform that optimizes across key digital marketing channels including Search, Display, and Facebook. With over $1 billion advertising spend under management globally, our expertise is unparalleled. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets.
Marketers are inevitably wrestling with the problem of attaining the optimal media mix. Understanding what each channel’s value is and the optimal mix for the goals at hand adds an extra layer of complexity for already busy marketers. The days of the “last-click wins” mentality and one-off online strategies have drawn to a close. Attribution analysis enables a more accurate understanding of what leads to conversions, and these insights can lead to dramatic improvements in ROI.
The proliferation of smartphones, tablets and other mobile devices is creating a paradigm shift in the way consumers not only research but interact and consume media. Recent Google internal data has shown that mobile queries have grown 4X since 2010, and by 2013 mobile queries will eclipse desktop searches. This provides an enormous incremental opportunity for performance marketers to capitalize on not only acquiring new prospects but putting their brand in the consideration set during the research cycle.
Don't miss our own @searchbeest at #seslondon today. Speaking on PPC Campaign Architecture and Social Media Ads.
Join us & @drsidshah for our Webinar "Social ROI: Measuring the Value of Social Media". 2/28 at 9:00AM PST. Register at http://t.co/k8snL5IR
Adobe pushes consolidated approach following Efficient Frontier acquisition from @LucyTesseras at @newmediaage http://t.co/Klcai9Tf
Going to #SXSW this year? Submit a question for our Social #RolePlaying : Brands and Publishers panel on 3/12 at 12:30. http://t.co/BhTbZiEa
Why Google Plus matters for your search strategy http://t.co/iqpOp2Eo
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Efficient Frontier has been acquired by Adobe Read the release >> Acquisition FAQ >> |
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US: 1 877 273 6669
UK: 44 (0) 20 7908 6200
