Efficient Frontier Insights

New Case Study: Countrywide

UK client Countrywide started working with Efficient Frontier in 2010, to enhance the online proposition for a number of its brands, focusing mainly on Propertywide. Efficient Frontier’s brief was to manage and improve ROI from Propertywide’s multiple pay per click campaigns; and to improve account efficiency while increasing the volume of conversions.

Read the full case study here to see how Propertywide reduced cost per click by 55 percent and increased leads by 115 percent, all of which was achieved without changing the search budget. 

Merinda Peppard - Global Marketing Manager

Context Optional Chosen to Support Google+ Pages

Context Optional, an Efficient Frontier company, is one of the first to give brands the ability to manage their Google+ Pages. Part of the Social Marketing Suite, this new offering makes it easier for brands to manage their interactions with customers on Google+ and introduces an innovative dynamic Circle creation tool, +Circles.

 Learn more and jump start your brand on Google+ by getting the ‘Guide to Google+ Pages for Brands’ here:http://www.contextoptional.com/solutions/google-pages

October 2011 CPCs – Retail CPC up 21% Year on Year

While Finance and Automotive CPSs dropped 9%  and increased 6% YoY respectively, Retail CPCs were up 21% YoY in October. The rise in Retail CPCs hint at a strong retail season. We will keep you posted.

Dr. Siddharth Shah, Sr. Director, Business Analytics

Check Out Our New Data on Mobile Search Trends

Attention Retailers: Pace Yourself for Black Friday/Cyber Monday

Traffic volatility can make spend pacing during Black Friday very challenging. Spend too much too soon and you might suffer a lower ROI and not have money left for Cyber Monday. Spend less and you might be missing out on consumer volume.

In my latest Search Engine Land column http://searchengineland.com/data-shows-retailers-need-to-pace-spend-to-maximize-black-friday-performance-99596, I provide some useful tips for retailers to help plan for this year’s holiday season.

Dr. Sid Shah

 

M&S Returns to EF!

We are very excited to be working again with the M&S team.   We have had a long relationship with the folks at M&S and we're really pleased they have once again selected our Digital Marketing Suite as their preferred paid search technology for their UK and International campaigns.  M&S made this decision having undertaken a thorough review of the market, running a number of platforms in a head to head test.   

For more information, read the full press release here: