Maximum advertising performance and returns. It’s what we’ve been delivering for the world’s largest advertisers since 2002. We built the first unified performance management platform that optimizes across key digital marketing channels including Search, Display, and Facebook. With over $1 billion advertising spend under management globally, our expertise is unparalleled. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets.
In this week’s Forbes “On Marketing” column, Efficient Frontier’s President and CEO David Karnstedt shares his opinions on Facebook and how we’ve only touched the tip of the “like-berg” of Facebook’s effectiveness as a marketing tool. Check out the Forbes article.
We’ve just returned from a trip to Moscow to visit our Russian partner, iConText, and wanted to share some exciting developments for Efficient Frontier in the Russian market. IConText (icontext.ru) have been an exclusive partner of Efficient Frontier since earlier this year and the growth we’ve seen so far has been fantastic.
Context Optional launches in Europe, following acquisition by Efficient Frontier in May
Don't miss our own @searchbeest at #seslondon today. Speaking on PPC Campaign Architecture and Social Media Ads.
Join us & @drsidshah for our Webinar "Social ROI: Measuring the Value of Social Media". 2/28 at 9:00AM PST. Register at http://t.co/k8snL5IR
Adobe pushes consolidated approach following Efficient Frontier acquisition from @LucyTesseras at @newmediaage http://t.co/Klcai9Tf
Going to #SXSW this year? Submit a question for our Social #RolePlaying : Brands and Publishers panel on 3/12 at 12:30. http://t.co/BhTbZiEa
Why Google Plus matters for your search strategy http://t.co/iqpOp2Eo