Using Google’s ACE landing page testing with minimal risk

In this month’s Search Engine Land column, I take a look at using Google’s AdWords Campaign Experiments (ACE) for landing page testing. While landing page testing can be done in several clever ways in the AdWords interface, ACE makes it relatively easy to design, test and analyze these tests.

http://searchengineland.com/how-to-use-ace-for-landing-page-testing-with-minimal-risk-83940

Dr. Siddharth Shah

Senior Director, Business Analytics