One Platform. Maximum Lift.
Manage and optimize your Search, Display & Facebook campaigns with the Efficient Frontier platform
Contact us US: +1 877.273.6669 / UK: +44 (0) 207 908 6280
Maximum advertising performance and returns. It’s what we’ve been delivering for the world’s largest advertisers since 2002. We built the first unified performance management platform that optimizes across key digital marketing channels including Search, Display, and Facebook. With over $1 billion advertising spend under management globally, our expertise is unparalleled. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets.
In this month’s Search Engine Land column, Siddarth Shah takes a look at using Google’s AdWords Campaign Experiments (ACE) for landing page testing.
Today marks an important milestone for Efficient Frontier and Context Optional with the release of our first joint quarterly State of Digital Marketing Report for Q2 2011. While Efficient Frontier’s quarterly reports have long been a trusted source of data in the digital marketing industry, we are excited to add even more valuable insights with the help of Context Optional!
CPCs moved upwards in finance by 1.4% MoM, but were down by 1.8% and 2.1% in automotive and retail categories respectively. On a YoY basis, finance CPCs continued to be up more than 20%. Click to see what the automotive and retail sectors are seeing!
Don't miss our own @searchbeest at #seslondon today. Speaking on PPC Campaign Architecture and Social Media Ads.
Join us & @drsidshah for our Webinar "Social ROI: Measuring the Value of Social Media". 2/28 at 9:00AM PST. Register at http://t.co/k8snL5IR
Adobe pushes consolidated approach following Efficient Frontier acquisition from @LucyTesseras at @newmediaage http://t.co/Klcai9Tf
Going to #SXSW this year? Submit a question for our Social #RolePlaying : Brands and Publishers panel on 3/12 at 12:30. http://t.co/BhTbZiEa
Why Google Plus matters for your search strategy http://t.co/iqpOp2Eo
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Efficient Frontier has been acquired by Adobe Read the release >> Acquisition FAQ >> |
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