The most valuable time we have at Efficient Frontier is that which we spend with our clients, sharing our vision and plans and listening to their ambitions and goals.
That’s why in the last few days we hosted two events, in London and Hamburg, to bring clients, prospects and partners together in one room with Efficient Frontier and our new colleagues at Context Optional.
On Thursday, June 16th, the majestic Royal Opera House, London, served as the stage for speakers from Efficient Frontier and Context Optional, including respective CEOs David Karnstedt and Kevin Barenblat, who joined a crowd of 150 marketers to discuss all aspects of performance marketing across search, display and social media.
Guest speakers from Google, Admeld and Facebook discussed the future of display buying on an interactive panel. Finally, our keynote speaker, Professor Dan Goldstein from London Business School, shared his latest research on sharing and virality across social networks.
After the conference, the Royal Opera House was transformed into a glamorous dining room, and the evening was capped off with drinks and dinner.
Marc Blinder and Kevin Barenblat introduce Context Optional
The following week on Tuesday, June 21st, the action transferred to Lichtwerk Studios, Hamburg. A distinct contrast to the Royal Opera House, this converted factory building provided an excellent post-industrial backdrop as marketers from all over Germany gathered to discuss the latest developments at Efficient Frontier and the wider industry.
A full afternoon of content, including a presentation by Efficient Frontier’s Dr. Sid Shah, was crowned off by an interactive display from futurologist Nils Müller of TrendOne.
Lunch at the event in Hamburg
All presentations and discussions were captured on video, so check back soon as we share some of the highlights from these recent events.
Jonathan Beeston, Global Marketing Director
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