One Platform. Maximum Lift.
Manage and optimize your Search, Display & Facebook campaigns with the Efficient Frontier platform
Contact us US: +1 877.273.6669 / UK: +44 (0) 207 908 6280
Maximum advertising performance and returns. It’s what we’ve been delivering for the world’s largest advertisers since 2002. We built the first unified performance management platform that optimizes across key digital marketing channels including Search, Display, and Facebook. With over $1 billion advertising spend under management globally, our expertise is unparalleled. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets.
Both direct response and brand-focused advertisers on display are concerned about the performance as well as the type of publishers their ads are appearing on. Whether their ultimate goal is some type of lead/revenue metric or an engagement metric like increased traffic or time on site, the “quality” of the publisher plays a significant role in achieving those targets. Read more of Chris Jacob’s analysis below.
We published a new Display case study this week. Downstream, Australia’s leading digital performance agency, licenses our technology platform to manage performance display for their clients. They’ve seen many client successes, including improving WeightWatchers’ CPA results by 71%. Read more and download the complete case study.
The acquisition of ITA by Google was controversial right from the day the deal clsoed. Google may now face an antitrust lawsuit by the Department of Justice over the $700 MN acquisition. Amidst all the controversy, we thought it worthwhile to take a step back and analyze the situation from the viewpoints of Google and Bing, the OTAs and the consumer. See Dr. Sid Shah’s analysis here.
Integrating search and display challenging for marketers: Report
Study Finds Current Tools and Practices for Campaign Optimization of Search and Display Advertising
Don't miss our own @searchbeest at #seslondon today. Speaking on PPC Campaign Architecture and Social Media Ads.
Join us & @drsidshah for our Webinar "Social ROI: Measuring the Value of Social Media". 2/28 at 9:00AM PST. Register at http://t.co/k8snL5IR
Adobe pushes consolidated approach following Efficient Frontier acquisition from @LucyTesseras at @newmediaage http://t.co/Klcai9Tf
Going to #SXSW this year? Submit a question for our Social #RolePlaying : Brands and Publishers panel on 3/12 at 12:30. http://t.co/BhTbZiEa
Why Google Plus matters for your search strategy http://t.co/iqpOp2Eo
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Efficient Frontier has been acquired by Adobe Read the release >> Acquisition FAQ >> |
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US: 1 877 273 6669
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