One Platform. Maximum Lift.
Manage and optimize your Search, Display & Facebook campaigns with the Efficient Frontier platform
Contact us US: +1 877.273.6669 / UK: +44 (0) 207 908 6280
Maximum advertising performance and returns. It’s what we’ve been delivering for the world’s largest advertisers since 2002. We built the first unified performance management platform that optimizes across key digital marketing channels including Search, Display, and Facebook. With over $1 billion advertising spend under management globally, our expertise is unparalleled. Our platform gives marketers the control and insights required to manage campaigns effectively, and our technology solves the complexity of performance optimization in the auction-based digital ad markets.
This week saw the first JUMP event put on by eConsultancy at the beautiful Old Billingsgate (the historic site of London’s old fish market, on the banks of the Thames). JUMP was designed to focus on ‘joined-up’ marketing: creating integrated marketing campaigns that cross channels and platforms, online and offline, to create greater impact.
The announcement of Bing and Facebook joining forces to present socially influenced search is an important yet inevitable evolution of the search industry. The total time spent on Facebook now exceeds Google and Yahoo! With such rapid adoption of social networks, it is inevitable that it will (and probably, already has) influenced the way people search and buy products. Read more of Dr. Sid Shah’s insights below!
Read Dr Sid Shah’s latest SearchEngineLand “Analyze This” column examining the issue of TV’s influence on search marketing effectiveness. Efficient Frontier uses modeling and analysis to answer both questions. Read the full article to learn more.
Growth in Digital Marketing Continues Strong Comeback for Sector
Don't miss our own @searchbeest at #seslondon today. Speaking on PPC Campaign Architecture and Social Media Ads.
Join us & @drsidshah for our Webinar "Social ROI: Measuring the Value of Social Media". 2/28 at 9:00AM PST. Register at http://t.co/k8snL5IR
Adobe pushes consolidated approach following Efficient Frontier acquisition from @LucyTesseras at @newmediaage http://t.co/Klcai9Tf
Going to #SXSW this year? Submit a question for our Social #RolePlaying : Brands and Publishers panel on 3/12 at 12:30. http://t.co/BhTbZiEa
Why Google Plus matters for your search strategy http://t.co/iqpOp2Eo
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Efficient Frontier has been acquired by Adobe Read the release >> Acquisition FAQ >> |
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