My latest SearchEngine Land “Analyze This” column has posted which applies renowned statistician, Herman Chernoff's “Chernoff faces”. Chernoff faces are simple cartoon faces that display complex multivariate data. They are an interesting way of visualizing multivariate data and can make mundane data analysis fun. See here for the full post where I apply this concept to Geo-targeted data.
Dr Siddharth Shah
Director, Business Analytics
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