The latest CPC numbers from our client index show that CPCs are up YoY in all the verticals that we track. Retail fell 12% MoM. However, we note that while Retail CPCs fell, spend rose 5% MoM. Travel is continuing its bounce back as CPCs are still over 20% up. Finance increased 1% MoM while automotive fell 3%. We shall report August CPCs next month which should give us a better sense of how this quarter will round out.
Dr. Siddharth Shah
Director, Business Analytics

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