How do you know if your online marketing is driving offline sales?

Jonathan Beeston, our client service director for EMEA, has been invited to be a guest blogger on Media 360, Haymarket’s invitation-only blog that brings together leading thinkers in commercial media from agencies, media owners and brands.

In his first post for Media360, published today, Jon discusses ways that brands can measure the impact that online marketing campaigns are having on offline transactions; and how to track a customer’s journey from their first search for a product or service right through to the point of purchase.

You can read his post, here.