Specific ads that include pricing and are targeted to inventory, such as hotel rooms, are very effective in increasing conversion rates and thus return on investment. However, manually updating campaigns, ad groups, and ad copy for each change in inventory and price is very hard. Hotel.de experienced this first hand. They found that manually turning ads on or off based on hotel availability was time consuming and ineffective.
To
solve this problem, hotel.de connected a feed of their internal hotel database
to the Efficient Frontier platform. Now, any
change in the hotel.de internal database is automatically reflected in
the ads dynamically
created by the advanced campaign management tool. As a result, ads
always include
the most up to date and specific hotel information. Hotel.de's conversion rates have increased by 16% and sales are up by 20%.
For more info, please see the article here: Internet Retailer.
Margarita Golod
Senior Product Marketing Manager
Comments