The dynamic nature of online marketing was never more prevalent than at the Marketing Week Live and Online Marketing Show events held in London last week.
The trade show floor was swarming with brands seeking to evolve their strategies to keep up with the fast moving marketplace. The team at Efficient Frontier hosted two full days of master classes covering best practices, trends and future advancements in search marketing and beyond.
During the show, more than 300 visitors attended the Efficient Frontier Master Class Theatre and stopped by the booth to get tactical advice on how to increase their online performance marketing effectiveness.For those of you who missed the show and would like to view the presentations, please email me and I will be happy to forward them on. Here is a summary of the master classes we presented.
Search Meet Display – Display Meet Search
Jonathan Beeston, European Client Services Director, Efficient Frontier
Case Study: A practical guide to tracking offline conversions effectively
Robert Levetsky, Senior Account Manager, Efficient Frontier
Case Study: How to distinguish new customers vs existing customers in your paid search campaigns
Jimmy Felstead, Account Manager, Efficient Frontier
Sheila Pen, Account Manager, Efficient Frontier
Top Tips for Mobile Search
Charlotte Rogers, UK Client Services Director
Getting the most out of Search Engine tools
Phil Dance, Client Development Manager
Inside PPC Campaign Management
Mark Nall, Business Development Director, Efficient Frontier
Merinda Peppard - Global Marketing Manager
Comments