I will be speaking on several topics at SMX Advanced, Seattle today and tomorrow. Today I am on the “Targeting the Search Funnel” panel where I will talk about multi-metric optimization for long sales funnels. Tomorrow, at the “Mad Scientists of Paid Search” panel I will be giving a mathematical perspective of portfolio theory when applied to SEM and explaining the pros and cons of profit maximization. Finally, I am also speaking on several important SEM related topics at the “De-mystifying Search Data” session.
If you are attending the conference, do come to these sessions with lots of questions. I look forward to meeting you.
Dr Siddharth Shah
Director, Business Analytics
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