May numbers show a healthy CPC trend overall. CPCs in Finance, Retail and Auto sectors improved by 11%,8% and 2% respectively while the travel sector declined by 15%. While this may be looked at as a bad sign for travel, the CPCs look favorable from a YoY perspective. Despit the YoY decline, the CPCs are 7% better as compared to May last year. Retail CPCs look very favorable from this stand point too as they increased 25% YoY.
We will continue watching these trends as June rounds out the second quarter.
Dr. Siddharth Shah,
Director, Business Analytics
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