We are excited to announce our participation
at SMX Advanced in Seattle on June 8th and June 9th. SMX
Advanced is the only search marketing conference designed exclusively for experienced
internet marketers and we are looking forward to sharing our industry expertise
and best practices. Join us at the following sessions:
De-mystifying Search – Data
Wednesday, June 9th 1:30pm-2:45.
Tom Shin, VP Sales
Some marketers cower and hide
when faced with number crunching but there is a great deal of valuable
knowledge and information that can be extracted from search marketing data.
Efficient Frontier has analyzed more client data than any other search firm. In
this presentation Tom Shin will bring to life some intriguing data snapshots on
topics such as bidding on your brand, the path to purchase, Google sitelinks
for brand traffic and display as a performance channel.
Targeting the Search Funnel – Tuesday, June 8th 11:00am- 12:15pm.
Dr. Sid Shah, Director Business Analytics (includes other panel members)
Most people don’t do a search and immediately
buy from a web site. They often research a product over days, weeks or even
months, using different search terms from search session-to-session. The panel
looks at the search funnel, as Google’s new tool recently renamed the sales
funnel. How do you best target people at different points of the funnel using
paid search and move them toward your ultimate goal of conversion.
Dr. Sid Shah, Director Business Analytics (includes other panel members)
These scientists have run various paid search experiments
aimed at boosting performance of their campaigns. Come see and learn from their
creations!
We look forward to seeing you at SMX Advanced in Seattle!
Margarita Golod
Senior Product Marketing Manager
