In my recent SearchEngineLand “Analyze This” column http://searchengineland.com/caution-reported-trends-in-search-query-length-may-be-misleading-41641 , I discuss the trends in search query length and how marketers should (or should not) approach adjusting their campaigns based on this. The most important factor is really analyzing the search term trends for your individual business. The results may be contrary to what you expect.
Dr. Sid Shah
Dr. Sid Shah
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