April CPCs indicate that the market is showing signs of stablility
and even some growth in the major
sectors. CPCs are up 12% Month over Month (MoM) in finance which is inline with
what we saw last year. Travel is up 4%. Last year this MoM change was -4%, so
this improvement bodes well for the industry. In the automotive sector, we are
seeing a 5% decline while in the retail sector we are seeing a 4% increase in
CPCs.
On a Year over Year (YoY) basis, the automotive and retail sectors are showing robust CPC gains too. Finance remains flat. On a very positive note, CPCs in Travel have increased 24% YoY. This is a promising sign and indicates that the travel sector might finally be turning around. The coming months will tell us if this is indeed a turning point.
Dr. Siddharth Shah
Director, Business Analytics
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