We had mentioned in last month’s post that the travel sector had started showing signs of recovering and that we expected this trend to continue. The latest numbers corroborate our expectation. Travel CPCs jumped 21% in the last month, the first such jump we have seen in a long time. Further, the March CPCs were 11.5% higher than last year indicating this sector may be recovering at last.
Retail continues to show strength. While CPCs increased only 2% month over month, they are 10.5% higher than last year. The automotive sector also had a good month. CPCs jumped 12% month over month and are 25% higher than last year. Finance remains flat both MoM and YoY. All in all a strong March.
As we plugged these numbers into our analysis for the upcoming quarterly report, several patterns emerged that surprised us. (Hint: its generally good news for the industry). Stay tuned !
Dr. Siddharth Shah
Director of Analytics
Comments