The Efficient Frontier report also appears to be in line with the IPA Bellwether report, published last week, which agreed confidence was up in the sector.
The news this quarter focuses on Bing. As we wrote back in October, the big Bing marketing push we saw in the U.S. really affected their share in a positive way. This quarter, Bing made a splash in the UK via various UK advertising mediums including TV. Although on a smaller scale than in the U.S., Bing did gain spend share this quarter from Google while Yahoo! remained flat. Bing also saw the highest increase in impressions and clicks QoQ out of the search engines and saw a 9% increase in click share on last quarter. Bing spend share in Q1 2010 increased to 4.7% which represented YoY and QoQ gains of 9%. It will be interesting to see if this trend continues.
Also in this quarter’s UK Search Report, we have included an international spend chart for the first time due to popular demand. Although we produce a separate U.S. Search Engine Performance Report, it is interesting to see spend comparisons for different markets together in one place. Looking at Efficient Frontier’s International Customer Index, the market share split between the engines shows Google still dominates when coupled with its Content Network in UK, USA, France, Germany and Australia. Yahoo! has maintained dominance in Japan against Google Search.
We are just as enthusiastic as our U.S. colleagues about the positive Q1 trends we are seeing and we also increase our SEM growth prediction for 2010 to 20%.
The Q1 UK Search Report can be downloaded from our website and the full press release can be found here. Comments gratefully received!
Merinda Peppard
Global Marketing Manager
Comments