We are thrilled to announce our official entry into display advertising with the industry’s first fully integrated display and search marketing optimization platform. Our new display offering includes real-time bidding capabilities and applies our proven portfolio approach for optimization in auction-based display buying. As with search, our portfolio approach allows advertisers to leverage predictive modeling to forecast performance outcomes based on goals.
We are the first company to provide a platform that integrates biddable display with search marketing, allowing advertisers’ total campaigns to be more holistically optimized for greater Return on Investment (ROI). The Efficient Frontier platform is integrated with the large advertising exchanges including Yahoo!’s Right Media and Google’s AdEx. Additionally, Efficient Frontier utilizes Google’s real-time bidding technology and application programming interface (API) to improve results for its clients.
Over the last year, we have been hard at work building and refining our offering in display. A number of valued customers worked with us during the early days of our product and I want to thank them for their partnership. Without the trust of our clients we would not have accomplished so much so fast.
The exchange market is evolving very rapidly. We are extremely excited by what our platform can do today. Real time bidding is a capability that allows us to control and activate our optimization in a way that delivers enhanced value to our clients. Undoubtedly, there are many significant developments to come in the months and years ahead and we look forward to being at the forefront of the industry.
Justin
Merickel
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