Tail Term Management: Balancing Risk and Reward

My latest SearchEngineLand “Analyze This” column discusses the risks and rewards of managing tail terms.  At Efficient Frontier, our belief is that the most effective way of managing the tail at scale is to use an algorithmic approach where you can use a finite mixture and confidence models. However, if you are getting started a simpler heuristic approach could also do the job.  Read my full column for some tips to help get you started.

Dr. Sid Shah