The CPCs from February 2010 are presented in the table above. From a CPC perspective, there are some interesting trends. While automotive CPCs experience a seasonal decline, the decline in finance CPCs dropped significantly. This is not surprising if one notes the performance of the S&P 500 in February. The overall index fell 9-10%. We have noted in the past that the financial vertical spend and stock market performance is very tightly correlated.
On the flip side, we saw a double digit rise in retail and travel CPCs This is noteworthy because travel and retail CPCs typically fall in February (see 09 data) due to seasonality. In the case of travel, could this be the first sign of an uptick after a year and a half in the doldrums? We shall see what March brings us.
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