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February 02, 2010

The Importance of Click to Conversion Time

AnalyzeThis Click to Conversion is an interesting topic and often overlooked metric. My latest Analyze This column on Search Engine Land discusses how it can help you understand your clients and also help you better manage your campaigns. Take a read of the first article in a two part series on this topic. In this column, I have provided insights on:
  1. The connection between the average order size and conversion time.
  2. Conversion time and cookie windows
  3. How conversion time can be used for display retargeting campaigns.
  4. Using conversion time to understand your shoppers.
Dr. Siddharth Shah

Efficient Frontier at 10:15 AM in Efficient Frontier, Search Advertising |

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