In this month's Search Engine Land "Analyze This" column, I discuss whether dayparting or hour or day bidding is worth the time and effort. For my full analysis, please read http://searchengineland.com/dayparting-profitable-tactic-or-waste-of-time-30727 but here's the bottom line.
For most businesses, dayparting will at best give you a small incremental gain. It is best to look at all of your data, cost and revenue on a per click as well as aggregate basis before making any dayparting decisions.
Dr. Siddharth Shah
For most businesses, dayparting will at best give you a small incremental gain. It is best to look at all of your data, cost and revenue on a per click as well as aggregate basis before making any dayparting decisions.
Dr. Siddharth Shah
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