My latest Search Engine Land “Analyze This” column addresses the question of “Should You Bid All Brand Keywords to the First Position?”.
You can link to my analysis and full column here: http://searchengineland.com/should-you-bid-all-brand-keywords-to-the-first-position-28725 but the bottom line is this. You should look at the performance of your brand keywords just like non-branded ones. Bidding all brand keywords to position 1 is at best inefficient and at worst foolhardy.
Dr. Sid Shah
You can link to my analysis and full column here: http://searchengineland.com/should-you-bid-all-brand-keywords-to-the-first-position-28725 but the bottom line is this. You should look at the performance of your brand keywords just like non-branded ones. Bidding all brand keywords to position 1 is at best inefficient and at worst foolhardy.
Dr. Sid Shah
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