In addition to Monday's Efficient Frontier U.S. Search Engine Performance Report, we also released the Efficient Frontier UK Search Engine Performance report yesterday which takes a look at overall market trends from a fixed sample of our UK clients.
Performance on the whole is looking up for the UK and for the first time in three quarters we have seen an increase in advertiser confidence as advertisers from our UK Client Index start to spend more on Search Engine Marketing. In fact search spend was up 10% YoY and 11% QoQ which is a great sign for the imminent Christmas retail period.
We expect that advertisers will jump at the chance to gain marketshare in the lead up to Christmas by capitalizing on lower CPCs and reduced competition. Incidentally, CPCs are starting to stabilise again after the yearlong tumble which should be music to the ears of the Search Engines.
In the UK, we are continuing to see a strong demand for search and the news that was released by the IAB/ PwC (30 Sept 09) that online advertising has now bypassed TV to become the UK's single biggest advertising medium is an enormous symbol of confidence in the sector. We will have to wait and see whether online advertising continues to garner more media budget than TV when the economy improves.
You can download our UK Search Engine Performance Report here.
Merinda Peppard
Global Marketing Manager
Performance on the whole is looking up for the UK and for the first time in three quarters we have seen an increase in advertiser confidence as advertisers from our UK Client Index start to spend more on Search Engine Marketing. In fact search spend was up 10% YoY and 11% QoQ which is a great sign for the imminent Christmas retail period.
We expect that advertisers will jump at the chance to gain marketshare in the lead up to Christmas by capitalizing on lower CPCs and reduced competition. Incidentally, CPCs are starting to stabilise again after the yearlong tumble which should be music to the ears of the Search Engines.
In the UK, we are continuing to see a strong demand for search and the news that was released by the IAB/ PwC (30 Sept 09) that online advertising has now bypassed TV to become the UK's single biggest advertising medium is an enormous symbol of confidence in the sector. We will have to wait and see whether online advertising continues to garner more media budget than TV when the economy improves.
You can download our UK Search Engine Performance Report here.
Merinda Peppard
Global Marketing Manager
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