Is Bing on a Roll?

As the industry comes together this week at the Search Engine Strategies conference in San Jose, we thought it was appropriate to take another look at Bing trends to see if they were holding, folding or on the uptick.

We last reported a 13% increase in paid click share for Microsoft. Our data now shows that as of the first week in August, Bing has lifted their click share 44% since the beginning of June.  

They did particularly well in both the Travel and Finance categories showing an 11% and 22% click share lift in these categories. Microsoft's new category focused Bing features may have helped them capture more of the seasonal summer travel searching and the additional query volume related to the stock market recovery. Furthermore, the announcement of the Yahoo!/Microsoft deal may have promoted additional searches on Bing as users check out for themselves the new service.

We'll need to continue to monitor their progress but the current trends are boding well for Microsoft.

Justin Merickel
Vice President, Marketing and New Product Development

Comments

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Bing is definitely on a roll. Microsoft didn't rush the release of Bing, and it's pay off big time. Bing has become a major competitor of Google in the paid search engine advertising industry. This battle of power house search engines will only provide better services for us users, excellent.