Ask anyone in the SEM industry what they spend the majority of their time doing, and the answer will probably be something to do with reporting and data. In such an accountable industry, providing analysis and recommendations is key for clients, but sometimes the sheer quantity of data can be overwhelming.
While some agencies might just employ more graduates to crunch numbers and format excel spreadsheets for clients we decided to do things a little differently. We developed a flexible system which automatically populates Excel sheets on a regular basis with both search engine data and sales statistics. Essentially this means that we can provide a bespoke report formatted in any way our clients need, updated each day without any manual intervention.
For an Account Manager, this reporting automation combined with the always-on Efficient Frontier dashboard, takes out the laborious administrative tasks that would normally slow us down; we have more time to analyse trends, troubleshoot and work on strategic issues and new ways to boost our client's search campaigns. Likewise, our Search Marketing Specialists, spend less time crunching data, and more time building keywords and ad-copy as well as implementing campaigns. For our clients this means reports are delivered on time, every time, in the format that they need, which makes us all happier.
~ by Jimmy Felstead, UK Account Manager
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