Jonathan Beeston, Efficient Frontier's UK authority on search spoke at yet another flagship conference this week. Jonathan was amongst an assembly of first-class speakers at the annual Search Marketing Conference hosted by Marketing Magazine and Revolution magazine, the UK monthly industry magazine for digital marketers. His presentation entitled Paid Search: Getting your Money's Worth covered strategies to optimise PPC activity during times of complexity and high competition. Jonathan discussed how to reduce CPCs and improve conversions and CPA by targeting bids more efficiently. He also discussed cutting-edge strategy for rapid response risk management and the importance of developing personas and understanding demographic research can enhance SEM results.
If you missed the conference and would like a copy of Jonathan’s presentation please email sales-europe@efrontier.com
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