Efficient Frontier’s UK and Europe Search Engine Performance Report: Q3 2008 was released this week. The report analsyes data for the UK and Europe (excluding UK) separately, and shows that Google picked up one percentage point of share of search engine spending in the UK and 0.4 percentage points of share in Europe. UK CPCs dropped on all engines from Q2 to Q3, while UK CTR improved by 41.6%, likely a result of Yahoo’s improved syndicated traffic quality.
Average CTR for Google in Europe, at 3.54%, was considerably higher than in the UK, at 1.99%, and in the US, at 2.25%. This indicates that there is less competition for advertisers in Europe, and speaks to the more nascent nature of the European search marketplace. European CPCs on Google, at an average of €0.36, were 36% higher than CPCs on Yahoo, at €0.23 in Q3 2008.
For more detail, check out the press release or download the report.
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