Google Content Network Success Story - MySpace Converts!

Lifescript, an Efficient Frontier client, recently published a case study on its success with the Google Content network. It shows how Aloke Fernandes, our account manager, worked with Lifescript and used Efficient Frontier's and Google's reporting tools to identify high converting sites within Google's content network. To Aloke's surprise, one of those high-converting sites happened to be MySpace. The case study goes on to discuss how Lifescript went on the leverage the effectiveness of social media advertising.

Brian Hogan, SVP of Marketing and Business Development at Lifescript, is quoted in the case study (PDF available here )

"By scaling and managing large sets of keywords, Efficient Frontier has not only allowed us to reach relevant users on search, content, and social networking sites, but has also helped us grow our search revenues three-fold over one year."

These posts on content advertising show the differences in CPCs and CTR on content versus search and demonstrate how content adverting can be a valuable source of revenue, especially for certain business types. This post by Vividh Chaudhary discusses some best practices for setting up content campaigns.

Comments

[Colin Gillis]

Real interesting post LeeAnn -- given all the negative drumbeat on social media monetization its great to see a success. Plus it makes me a bit less worried that we get a "MySpace MeaCulpa" when we see GOOG JuneQ results this week. Points to EF for having the data & tools to pick out the content network gems.

-Colin

[Pay Per Click Journal]

Wow - impressive stuff! Any just when people say social media is useless for advertising and marketing efforts... we are definitely surprised but pleased!