Average CPC by Vertical

Today Search Engine Watch posted Efficient Frontier data on average search CPC by vertical for December 2007 and January 2008. You'll see how widely CPCs vary by vertical, with credit and mortgage advertisers spending the most per search click, and retailers and dating sites spending the least. It's interesting to note that credit companies and retailers paid higher CPCs during the busy season of December than in January.

This data will be published monthly in both Search Engine Watch and ClickZ.

Comments

[Michael]

Thank you for posting the data on average "search CPC". Would you happen to know where I could find similar data on "content CPC"?

[LeeAnn Prescott]

Thanks for the request. I posted CPCs for content vs. search here.